This book was recommended to me by a local entrepreneur and did not disappoint. In this motivational leadership book Simon Sinek discusses the importance of why we do what we do. Definitely sure to inspire and promote any personal development. In studying leadership qualities of Leaders that have had the great influence, Sinek found that they all tend to think, communicate, and act alike. He calls this the golden circle. Now, in the book he breaks this down into framework which can help motivate, inspire, and lead organizations. It all comes to this simple line: "Any organization can state what it does; some can explain how they do it; but very few can clearly articulate why . WHY is not money or profit-- those are always results. WHY does your organization exist? WHY does it do the things it does? " So tell me fellow entrepreneurs WHY are you chasing your dreams? WHY does your company or brand exist? Have you read this book? What was your opinion of this title? On a side note: Simon Sinek also host a number of videos on TEDtalks on leadership qualities and motivational management.